16 August 2009

Radio Reade

Have any of you New Yorkers ever noticed that the new Duane Reade logo looks a lot like the older Radio Shack logo? I guess it's a compliment to Radio Shack, though I'm not sure I'd have picked them as the brand to mimic.

Even more amusing is that Duane Reade's new logo is prominently placed on its new and remodeled stores - but barely appears on the company's web site! There's even a sub-page that still features their "reward" cards with the old back-to-back DR logo. I guess this campaign still has a ways to go...

Maybe someone from either of these two companies should start watching Mad Men...



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