13 January 2009

January Miscellany II

If you’re a conscious adult over the age of 18, you’re probably aware that the print media industry is in deep trouble, and magazines face as many challenges as newspapers.

Which raises a question I have long wanted to ask: why, in an age of “just in time” everything, an era when you can order something on the web and have it delivered to your door the next day (if not earlier), when such a mind-boggling array of databases are linked together to bring mountains of junk mail to my inbox on a daily basis …

… Why does it still take most magazines six to eight weeks to "process" a subscription? Seriously. Even if you do the sign-up on the web, you get a note telling you that it’ll take that long for your first issue to arrive. Hunh? It’s not like I don’t know the current month's magazines are printed already. What’s the hold-up?!

No wonder that industry is in such trouble. Readers are using the internet, while publishers are still relying on the Pony Express.

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